There is no denying that the travel industry is growing at an absurd rate. Last year, according to the WTTC, the travel and tourism sector grew more than all other economic sectors but one, adding a record $8.8 trillion to the world’s combined Gross Domestic Product. As the industry continues to grow, more and more businesses are beginning to target their biggest costumers – women.
Nearly two-thirds of all travelers today are women, so it’s no surprise why travel companies are starting to cater to them. It’s where the money is. More and more women of all ages and backgrounds are traveling each year, and there doesn’t seem to be an end in sight.
As the travel industry continues to change, so do the trends and stats. It’s important to stay up to date with your information, so I’ve put together a brief list of the most recent, most relevant studies and statistics relative to female travel.
Important Female Travel Statistics
1. 72% of American women have traveled solo at least once. (Booking)
2. When compared to other countries, American women ranked first in likelihood to travel solo, and are most likely to take three trips or more in a given year. (Booking)
3. 59% of female solo travel enthusiasts are planning to travel solo again in the next 12 months. (Booking)
4. Social media plays an important role in motivating, navigating and empowering American women who are traveling alone. Out of 500 American women surveyed, every single one used social media throughout their trip. The two most common social media uses were keeping in touch with family and friends (60%), and navigating regional attractions/discovering hidden gems (49%). (Booking)
5. 56% of American women who travel solo give credit to social media for instilling a higher level of safety and boosting confidence. (Booking)
6. 55% of American women are more likely to travel solo today than they were five years ago. (Booking)
7. When Solo Travel World asked their female subscribers why they travel solo, 46% said for freedom, independence and the chance to do what they want when they want, 22% said they weren’t willing to wait around for others, and 15% said to challenge themselves and gain confidence. (Solo Travel World)
8. Women are over 10% more likely than men to take out loans for the sake of traveling. (Bustle)
9. 86% of women state that they are not afraid to travel regardless of what is going on in the world today. (Forbes)
10. 73% of women feel that travel has made them stronger. (Forbes)
11. 69% of women draw inspiration from travel. (Forbes)
12. Women play vast roles in the global tourism industry, representing 60-70% of its employees. (Forbes)
13. Women are fueling an explosive growth in tourism and travel, with women making 80% of travel related decisions, and spending more than $125 billion a year. (Forbes)
14. Women between the ages of 40 and 60 are the largest growing niche market in the travel industry. (Forbes)
15. Women are looking for more intellectual stimulation and experience in their travel; 75% of those who take cultural, adventure or nature trips are women. (Lipstick Economy)
16. One third of all female travelers are single “indies” – a new term for those over 27, not married, not living with a partner, and without children. (Lipstick Economy)
17. Around 65% of individuals who take trips with Intrepid are female. (Intrepid)
18. 63% of women are always, or frequently thinking about safety while traveling. (Travel Guard)
19. The top four risks that women consider before or during a trip are pickpocketing/purse snatching (93%), credit card fraud (86%), identity theft (63%), and taxi scams (62%). (Travel Guard)
20. The top two actions that women take to increase their personal safety before or during a trip are sharing an itinerary with a friend or family member (93%) and purchasing travel insurance, emergency travel medical coverage, and/or emergency travel evacuation coverage (87%). (Travel Guard)
21. If feeling unsafe while traveling, women are most likely to reach out to their hotel staff (36 percent) or law enforcement authorities (33 percent) for help. (Travel Guard)
22. The safety of a destination is a woman’s most important consideration – other than her own personal interest in the destination – when looking for places to travel. (Travel Guard)
23. Nearly two-thirds of travelers today are women, reports the George Washington University School of Business. (Boston Globe)
24. Women comprise 54% of affluent travelers with annual incomes of $250,000 or more. (Boston Globe)
25. The number of travel providers catering exclusively to women has more than tripled in the last six years, according to Marybeth Bond, author of National Geographic’s Girlfriend Getaways series. (Boston Globe)
Hi, I'm Ash!
I’m a travel blogger who loves experiencing new things and deeply connecting with people. My missions are to help others around the world realize their travel dreams, and to spread the word about sustainable travel. Feel free to send me a message here.